Mobile applications have been in the market for over a decade. They started small but now have become an integral part of our daily lives. With about 2.57 and 1.84 million apps on the Google Play Store and Apple App Store respectively (Source – Statista), it is important to know how to make your app marketable and the best it can be. This is done through testing.

Prioritising product outcomes and business outcomes over mere feature outputs, is a contentious topic – and mostly boils down to one question – Are you a product led business or a growth led?  Continue reading Ship Outcomes, Not Features →